Business to Business Marketing Research
Liczba stron: 0
Dodał/a książkę:Wojciech Polak
Intended for market researchers, this book outlines the different approaches to performing market research for suppliers who wish to gather information about their business customers. McNeil, who owns a market research company, compares the benefits and drawbacks of qualitative and quantitative research, and offers guidelines for conducting interviews, focus groups, and telephone surveys.