Mobile Revolution

Wydawnictwo: angielskie
Data wydania: 2005
Kategoria: Ekonomia
ISBN: 978-0-7494-4296-5
Liczba stron: 0
Dodał/a książkę: Autor X

Ocena: 0 (0 głosów)

Steinbock (Columbia Graduate School of Business) chronicles where new markets have developed in the mobile communications industry, how the innovations have evolved, and the story of the mobile service pioneers. Citing lessons gleaned from successful companies, he also provides an overview of the media and entertainment value chain, the nascent field of mobile marketing, and changing mobile business services.

Kup książkę Mobile Revolution

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