Promotion Design That Works

Ocena: 0 (0 głosów)
Includes: -20 cutting-edge promotional campaigns with proven track records -Creative solutions to the challenges of promotion in today's saturated market -An insider's look at how great campaigns are born, executed, and implementedPromotion Design That Works takes good design advice a step further, and adds the kind of cross-media and marketing information that gives promotion designers and graphic designers the competitive edge.At a time when credibility is measured, in part, by the quality of a company's web presence, how does the promotion contribute to a company's communications strategy? This book answers that question and takes a look at the new realm of promotion design-cross media-in which promotions must thrive in a range of media that includes print, Web, broadcast, and direct mail.Get behind the scenes of today's cutting-edge promotional campaigns and find out how they were born, executed, and implemented. The promotions in these pages have succeeded because they linked pure graphic design with direct mail and marketing science.Some Featured Design Firms Include:Adams MoriokaDiesel DesignFossilPlazm MediaSayles Graphic DesignSquare One Design

Informacje dodatkowe o Promotion Design That Works:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Inne
ISBN: 978-1-56496-772-5
Liczba stron: 0

więcej

Kup książkę Promotion Design That Works

Sprawdzam ceny dla ciebie ...
Cytaty z książki

Na naszej stronie nie ma jeszcze cytatów z tej książki.


Dodaj cytat
REKLAMA

Zobacz także

Promotion Design That Works - opinie o książce

Inne książki autora
Graphic Idea Resource Photography
C. Cullen0
Okładka ksiązki - Graphic Idea Resource Photography

The Graphic Idea Resource series presents good design in an affordable format. Each book in the series presents inspiring, contemporary projects-and explores...

Catalog Design
C. Cullen0
Okładka ksiązki - Catalog Design

Examining the lucrative, competitive and challenging world of catalogue design, this volume profiles some of today's most beautiful and controversial catalogues...

Zobacz wszystkie książki tego autora
Recenzje miesiąca
Virion. Legenda miecza. Krew
Andrzej Ziemiański ;
Virion. Legenda miecza. Krew
Herbaciane róże
Beata Agopsowicz ;
Herbaciane róże
Kołatanie
Artur Żak
Kołatanie
W rytmie serca
Aleksandra Struska-Musiał ;
W rytmie serca
Mapa poziomów świadomości
David R. Hawkins ;
Mapa poziomów świadomości
Dom w Krokusowej Dolinie
Halina Kowalczuk ;
Dom w Krokusowej Dolinie
Ostatnia tajemnica
Anna Ziobro
Ostatnia tajemnica
Hania Baletnica na scenie
Jolanta Symonowicz, Lila Symonowicz
Hania Baletnica na scenie
Lew
Conn Iggulden
Lew
Jesteś jak kwiat
Beata Bartczak
Jesteś jak kwiat
Pokaż wszystkie recenzje
Reklamy