Internet Marketing
D. Chaffey

Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation.Now in its third edition, Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing.   It should also prove particularly useful for practitioners wishing to update their e-marketing skills.Comprehensive coverage of all the major aspects of marketing on the internet., including internet marketing communcations, relationship marketing on the internet, and online service quality Improved four colour design to increase clarity and ease readability Greater focus on strategy and development, with a revised chapter on Improving E-Marketing Performance. Excellent resources for student and lecturer within the OneKey course management system, including an interactive student study guide.

Informacje dodatkowe o Internet Marketing:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-273-69405-2
Liczba stron: 0