In "The Advertised Mind," the author draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.
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Informacje dodatkowe o Advertised Mind:
Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN:
Liczba stron: 0
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