Communication Technology & Development

"Communication Technology and Development" explores the role of communication in development using the framework of communication designed for behavior change. Avik Ghosh emphasizes the role of communication in advocacy, social mobilization, training, research and programme support. The first section provides a historical perspective on communication and development, outlining how communication has evolved from a system of delivering messages to one consciously designed to elicit the participation of the people in development initiatives. Section two presents case-studies from the Indian perspective, which provides an analytical look at new approaches in the fields of elementary education and adult literacy, rural development and primary health care. The concluding section recommends a research-based professional approach to communication for behavior change and suggests various crucial areas where strategic communication can play a pivotal role in development.

Informacje dodatkowe o Communication Technology & Development:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Socjologia, filozofia
ISBN: 978-0-7619-3439-4
Liczba stron: 0