Product Strategy and Management

Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products.This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.Provides a comprehensive review of the principles and practices of the product life cycle, giving readers full understanding of the subject.Contains original insights and ideas based on the author's practical experience, which give a real world context to the subject.Illustrated with European case studies at the end of every chapter to ensure readers think practically.Learning objectives to guide students through each topic.Revision questions to test understanding.

Informacje dodatkowe o Product Strategy and Management:

Wydawnictwo: angielskie
Data wydania: b.d
Kategoria: Ekonomia
ISBN: 978-0-27-369450-2
Liczba stron: 0