Okładka książki - Planning for Power Advertising

Planning for Power Advertising

Wydawnictwo: angielskie
Data wydania: 2005
Kategoria: Ekonomia
ISBN: 978-0-7619-3354-0
Liczba stron: 0
Dodał/a książkę: Autor X

Ocena: 0 (0 głosów)

The Art of Advertising Planning is a sound and comprehensive introduction to advertising planning and branding. It discusses key issues and market realities, many of which are ignored and neglected in developing markets. The structure of this book follows a stepwise process, which starts from the beginning of the advertising planning process to the end product, which is the creative brief. Each chapter discusses a conceptual principle, which is illustrated by relevant examples. Some key issues discussed in this book are: Planning for communication in a context; Segmentation: Studying and understanding the dimensions, demographics, and psychographics of the target group; Differentiators and Motivators: Discovering what can change the consumers' mind; Managing a brand over time: Looking at the entire life-cycle of a brand; Each chapter ends with an 'Action Point', which helps the reader to apply the principles discussed through an exercise.

Kup książkę Planning for Power Advertising

Musisz być zalogowany, aby komentować. Zaloguj się lub załóż konto, jeżeli jeszcze go nie posiadasz.

Opinie o książce - Planning for Power Advertising

Recenzje miesiąca
Dobry pies
Rafał Witek
Okładka książki - Dobry pies
Na gigancie
Peter May
Okładka książki - Na gigancie
Lata powyżej zera
Anna Cieplak
Okładka książki - Lata powyżej zera
Pokaż wszystkie recenzje